VASQUEZ WEDDING INVITE
AT A GLANCE
Newly engaged couple, Sarah and Ryan, commissioned me to create their wedding invitations. They got married in Mexico City–a vibrant destination chosen as an ode to the couple’s love for travel and to Sarah’s familial roots.
GOALSEstablish visual direction and create a two sided, 5x7 inch invitation in order to be printed and sent to the couple’s friends and families.
Wedding invitations often take a traditional approach and many don’t push the envelope in terms of boldness or fun. How can I design a wedding invite that represents the couple but doesn’t look like a pre-made template from Zazzle?
A TWIST ON TRADITIONAL
SOLUTIONAn invite that utilizes complementary colors and fun, abstracted imagery in order to express excitement and vibrance.
We kicked off this project with a meeting discussing what excites them about the venue, their wedding, and what they wanted their guests to feel when they received the wedding invites. The words that they kept circling back to were “fun” and “memorable”.
The following meeting, I showed them three moodboards conveying different visual directions. They went with the moodboard named Zocalo.
After several different versions and color palette testing, we arrived at the final version.