DESIGN       ILLUSTRATION                        ABOUT









NATIONAL FILM FESTIVAL FOR TALENTED YOUTH (NFFTY)




TIMELINE
12 weeks
(Fall 2021)

TEAM
Dan Hudson
(Executive Director)

Sydney Jarol
(Marketing and Events Manager)
ROLES
Designer
Illustrator
TOOLS

Illustrator
InDesign
After Effects



AT A GLANCE

The National Film Festival for Talented Youth (NFFTY) is a Seattle based, international reaching non-profit that seeks to advance and connect emerging filmmakers. Founded in 2007 with their flagship program The National Film Festival, NFFTY has grown to become the world’s largest film festival for youth. They host the festival annually and put on workshops, summits, and competitions in addition to offering tips, resources, and grants. They envision a more equitable film industry that works to empower and uplift youth.

GOALS
Create a set of graphic assets to use in both digital, print, and video that will create a consistent look and feel for the inaugural Pitch Competition and Livestream Fundraiser. The two events are distinctive but should speak to one another.

The team at NFFTY and I settled on the concept “Flip the Switch” after what seemed like a decision made by fate. Their tentative theme for the Fundraiser event (unbeknownst to me) was based on Green Light & lighting. Flip the Switch was further finessed and then used to help visually guide the creation of the following graphics and assets. These assets would still work and fit in within the established style guide of the organization.




NFFTY IN ACTION


SOCIAL
I created various templates for the staff at NFFTY to utilize on their social media, website, and Mail Chimp.

NFFTY's inaugural Pitch Competition 2021 announcement.

WEBSITE
Pitch Competition landing page (still using the graphics I created for the 2022 competition).


I also created a badge for the Pitch Competition that families within NFFTY’s pre-existing suite of badges for their various programs.
WEB ADS
NFFTY had ad placements within local Seattle publications as seen in The Stranger.

 TAKEAWAYS


The team at NFFTY was a fun group to work with! They were super supportive yet still gave pertinent feedback based on their own insights and demographics’ needs.
Many lessons were learned—one of them being to specfically ask for clarification and details for the deliverables. Perhaps it sounds obvious, but this project provided a key lesson in making sure I really dig deep when asking for context and the specific use regarding delierables.